The fortune is in the follow-up. The system does it for you.
Zillow, Realtor.com and Facebook leads answered in 60 seconds, buyers and sellers qualified, showings booked, and the 6 to 18 month nurture you would never touch, run every day. On top of Follow Up Boss, kvCORE, Sierra, Lofty or BoomTown.
A 30-minute walkthrough built around your pipeline. Nothing to install.
Every Zillow lead you do not text in five minutes goes to the next agent.
$80 a lead from Zillow. 200 untouched leads in your CRM from a year ago. Three follow-up calls done, eleven not. Meanwhile the buyer who emailed at 11pm just got a faster reply from another agent. The system replies in 60 seconds, qualifies buyer or seller, books the showing, and keeps the long ones warm for as long as it takes.
NorthCore Labs works on top of the CRM you already use. Lead activity, qualifications and showings are written into it; the cold-lead list is read out of it. Your team does not learn a new platform.
We work the whole journey, not just one step.
One connected system across the whole lead funnel, from the first inquiry to the follow-up after the visit, so no inquiry, booking or repeat visit slips through.
Capture
Zillow, Realtor.com, Facebook, IDX and open-house sign-ins, one place.
Answer
A personalized text within 60 seconds, every time.
Qualify
Buyer or seller, budget, timeline, motivation.
Book
Showings into ShowingTime and your calendar.
Nurture
Listing alerts, market updates and check-ins for 6 to 18 months.
Revive
The 200 cold leads in your CRM, worked systematically.
Refer
Reviews and referral asks after closing.
Everything your front office does, handled.
Six pieces. Each stands on its own and gets stronger with the others: one system, one record, across the whole business.
Instant lead response
A Zillow lead at 11pm gets a personalized text in 60 seconds, in your voice, with the qualifying question first.
Buyer and seller qualification
Budget, timeline and motivation captured and written into the CRM before you pick up the phone.
Long-term nurture
Saved-search alerts, quarterly market updates and life-event check-ins, for as long as it takes, with a ping when intent spikes.
Showing scheduling
Booked into ShowingTime and your calendar, confirmed by text.
Old-lead reactivation
The list segmented by last activity, source, intent and price band, then worked one personalized message at a time.
Slack, and one page of numbers
Pipeline, showings and GCI per source, a slash command away.
The jobs it runs, one at a time.
Hand it one task. When it runs that task the way you want, it takes the next.
Instant lead response
Zillow, Realtor.com and Facebook, texted in 60 seconds.
Buyer and seller qualification
The qualifying question first, logged in the CRM.
Long-term nurture
6, 12 or 18 months, personalized, not a template drip.
Showing scheduling
ShowingTime and your calendar.
Open-house follow-up
Sunday's sign-ins worked Monday morning.
Old-lead reactivation
The dead pile, worked.
Home-value auto-response
A CMA back in minutes.
Review and referral requests
After closing, to the clients who would say yes.
Every cold lead is scrubbed against the national and state DNC lists before outreach. Messages go out from 10DLC-registered numbers, and opt-outs are honored and logged in your CRM.
No new software to learn. The whole business on one page.
Two questions every owner asks and almost nobody can answer quickly: how did the month actually go, and can new leads find me. Both live on a private page you open on your phone, and in Slack.
No CRM to learn. Ask in Slack and get the answer back in seconds. Every number comes from the same record the system writes to.
Figures shown are illustrative of the report format, not results for your business.
The wins land differently depending on where you sit.
Agent
Every lead answered while you are at a closing.
ISA
Stops touching cold lists and works the hot pipeline.
Team lead
GCI per source on one page.
The brokerage
Nurture actually runs for the long-tail buyers.
These are published figures about the category, not projections for your business. What a system changes for you depends on your market, your offer and your volume; we'll work through what's realistic on the call.
What the businesses we build for say.
Real clients, quoted with permission.
“I can't recommend NorthCore Labs enough. Over the past 2 years I have been working with Will and the team, and the systems that they put in place are a huge reason I have been able to scale to 3 locations and 7 providers and counting. I was hesitant and skeptical at first, but they have gone above and beyond.”
“I have been in the aesthetic space for 6+ years now and hopped around to 3 different EMRs in that time, trying to find one that actually did everything I needed and wouldn't break the bank, until I came across NorthCore, who has completely transformed my digital presence and systems. You really get amazing support from them. 10/10.”
“I started my practice in 1989 and was featured in a magazine for being one of the first practices to be on the world wide web. What NorthCore has done has been quite amazing. They are very sophisticated when it comes to tech and have made my day to day a whole lot easier. I had my best month ever just 2 months into the program, and they did it without marketing.”
“Just want y'all to know, it's truly working. It's all truly working. I can't believe it.”
“I bought this HVAC company through the help of an ETA fund and was connected with NorthCore Labs early in our acquisition. I've ran and exited 3 companies now and thought I knew business until these guys came along. The business landscape is changing; automations are able to drive more and more of the business. After their first phase of integrations we knew these guys were someone we'd use forever. These guys are the real deal.”
These are individual experiences shared by clients, not a promise of any particular outcome. What a system changes for your business depends on your market, your offer and your volume.
Built around your business.
We handle everything. You do not hire anyone, learn any software, or change how you run the business.
Discovery call
Thirty minutes. We audit how the business takes leads, where the follow-up breaks, and where revenue leaks. You get a straight answer on what we would build first.
Custom build and launch
We build it in your voice, wire it into every tool you already run, and ship the workflows that move the most money first. Scope and timeline are fixed in your agreement before we start.
Ninety-day optimization
We watch every interaction, tune scripts and workflows, and keep going until the numbers move. Then you take the keys or we keep it running, month to month.
We don't move you off your stack.
Bookings, records and notes are written into the system your team already opens every morning.
Before you book.
Will this work with Follow Up Boss, kvCORE, Sierra, Lofty, BoomTown?
Yes, those plus Wise Agent, LionDesk, Top Producer, Real Geeks, Compass, BoldTrail and Brivity. Lead activity, qualifications and showings are written directly into your CRM. We confirm exact integration points on the call.
How does reactivating my old leads work?
We segment your CRM by last activity, lead source, buyer or seller intent and price band, then run personalized SMS first, email second, and voice if the lead engages, with a booking link or auto-CMA in the message.
Will leads know it is an AI?
It uses your voice and brand and is not deceptive. If a lead asks whether they are speaking to a person, it says it is an assistant and offers to connect them to you.
How do you handle DNC and texting compliance?
Every cold lead is scrubbed against the national DNC and your state list before outreach. Messages go out from 10DLC-registered numbers. Opt-out is honored automatically and logged in your CRM.
Will this replace my ISA?
No. It handles the volume an ISA cannot reach: every portal notification at 11pm, every Facebook lead during a closing, the cold list nobody calls, the nurture sequences nobody runs.
How is it priced?
One build fee, scoped to the pieces you turn on, then optional maintenance. Month to month. You get the exact number on the call.
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